1946: Establishment of Bright Brothers Ltd by the late T. W. Bhojwani. Started operations by fabricating products from Acrylic sheets which included, desk accessories and umbrella handles etc
1948: Introduced injection moulding in India. Manufacturing combs, cups and saucers. Marketed products under brand name Brite and positioning of “You’re Right with Brite”
1950-70: The Company achieved fame for its durable and quality consumer products. The Brite Bucket, The Keep Fresh Container and Brite Gold Seal Combs
1980-2000: The Company expanded its focus to industrial plastics supplying components to the White goods (washing machines and refrigerators) industry as well as the Material Handling (crates and pallets) industry.
2008: The generation next forces of Bright Brothers today aims at expanding the proprietary range of products and create new segments. Brand Divo, a premium range of hair and beauty brand is the first such step.
2017: Brand DIVO will be expanding into the Baby Care Segment as well as further developing it’s current collections to reach a broader segment of the market.