Recommended by professionals, Divo is one of India’s leading hair and beauty accessory brands. Conceived and launched in 2008, the brand has moved from strength to strength as the product line has extended, and the scale of demand has escalated. Used by makeup artists, hair stylists, fashion designers, and hair dressers, Divo has become the hair and beauty brand of choice.
Journey So Far
1946: Establishment of Bright Brothers Ltd by the late T. W. Bhojwani. Started operations by fabricating products from Acrylic sheets which included, desk accessories and umbrella handles etc
1948: Introduced injection moulding in India. Manufacturing combs, cups and saucers. Marketed products under brand name Brite and positioning of “You’re Right with Brite”
1950-70: The Company achieved fame for its durable and quality consumer products. The Brite Bucket, The Keep Fresh Container and Brite Gold Seal Combs
1980-2000: The Company expanded its focus to industrial plastics supplying components to the White goods (washing machines and refrigerators) industry as well as the Material Handling (crates and pallets) industry.
2008: The generation next forces of Bright Brothers today aims at expanding the proprietary range of products and create new segments. Brand Divo, a premium range of hair and beauty brand is the first such step.
2017: Brand DIVO will be expanding into the Baby Care Segment as well as further developing it’s current collections to reach a broader segment of the market.